FOR IMMEDIATE RELEASE: FEBRUARY 23, 2017
TOUR OF ALBERTA UNVEILS MAJOR PLANS FOR 5TH ANNIVERSARY
TITLE PARTNER AND TOUR DATES ANNOUNCED
(Edmonton, AB) – The Tour of Alberta and ATB Financial announced a multi-year title-partnership for the 2017 ATB Tour of Alberta, which marks the 5th anniversary for Canada’s largest professional 2.1 cycling race and festival on the UCI calendar this September 1 through 4.
ATB Financial, who has been a partner since the Tour’s inaugural year and a presenting partner for three consecutive years, will assume the title role beginning in 2017 as a way for ATB Financial to further support communities across the province of Alberta. This partnership aligns both organizations’ focus on health and wellness, world-class athletics, family participation and economic success of Alberta and its communities.
“ATB and the Tour of Alberta are a natural fit,” said Dave Mowat, ATB’s President & CEO. “ATB is a huge fan of the Tour, not only because it gives us all a chance to witness the best cyclists in the world compete in our own backyard, but it will hopefully inspire more Albertans, young and old, to get on their bikes.”
The ATB Tour of Alberta will adopt a hybrid of the hub-and-spoke model being implemented by other UCI professional races in North America, with three stages starting and finishing in metro Edmonton, and one stage contested entirely within Jasper National Park.
“The APA has decided to alter the way we create our stages, in addition to hosting four stages total this year, to alleviate some pressure from host communities while the Alberta economy is still recovering,” says APA Chairman Peter Verhesen. “The hub-and-spoke model is being implemented by RPM Events Group LLC in the USA with the Colorado Classic, and the strategy is proving to be a means to ensure long-term sustainability of professional cycling races in North America, where distances between major centres are much further away than stage races being held in Europe and other parts of the world. We are confident that this decision to have a region of Alberta opt to host the entire event will help to ensure a lasting future for the ATB Tour of Alberta.”
Beginning in Alberta’s majestic Rocky Mountains, the Tour will kick-off the first stage of racing with an epic return to the mountains in Jasper National Park on September 1. The ATB Tour of Alberta will then head back to Edmonton for the final three days of racing, which will be contested within the capital region September 2 through 4.
Detailed stage maps and course profiles will be released later this Spring.