September 2-7, 2015 marks the third annual Tour of Alberta presented by ATB Financial – Canada’s highest ranked professional road race. This world-class six-day event travels a diverse landscape of communities across Alberta, while spectators enjoy interactive festivals, exhilarating competition, live entertainment, and family fun activities.
The Tour of Alberta presented by ATB Financial offers partners unique opportunities to reach audiences across Alberta, throughout Canada and around the world; and provides an exceptional environment for hosting and VIP experiences.
TOUR OF ALBERTA HIGHLIGHTS
- Canada’s largest professional, multi-stage, road race
- Some of the World’s best professional cyclists from around the world
- 15 Teams, 120 Cyclists
- International Cycling Union 2.1 race, highest ranked in Canada
- Festivals in all start and finish communities across Alberta
- Over 200,000 onsite spectators anticipated for 2015
- Broadcast live across Canada and internationally to 160+ countries
- 25+ hours of total TV broadcast
- 45+ million TV viewers worldwide in 2014
- $22+ million gross economic output
- The 2014 Tour of Alberta generated 25,725 room nights
- 88% of 2014 visitors surveyed said they will recommend visiting Alberta to friends
CYCLING INDUSTRY
- Cycling is one of the top growing sports in North America and one of the largest sports in the world
- Over 65 million active participants in cycling
- More is spent on bikes than golf, tennis, skiing & snowboarding combined
- There are twice as many bikes in the world as cars
- $650 million is invested globally in cycling teams & events each year
- Tour de France is the world’s largest annual sports event
2014 MEDIA COVERAGE
- 45.5 million international television viewers from 161 countries
- 200+ national & international media on-site covering the Tour
- 4+ million website views (April – September 2014)
- 23+ million Facebook impressions
- 69+ million Twitter impressions
- $151+ million international media value
- 16,800 news stories written about the 2014 Tour of Alberta
PARTNERSHIP OPPORTUNITIES – TAILOR MADE
The Tour of Alberta has a wealth of partnership assets and activations that can be customized to meet your specific goals and objectives. We look forward to creating a package tailor made for you!
CONTACT INFORMATION