Become a Partner

Daryl Impey (Orica) 1st Ryan Anderson (Optium) Navardauskas 3rd on stage 5 Tour of Alberta - with time bonus Impey wins overall by 1 sec from Dumoulin (Hol)September 1-4, 2017 marks the fifth annual Tour of Alberta  – Canada’s highest ranked professional road race. This world-class cycling event travels a diverse landscape of communities across Alberta, while spectators enjoy interactive festivals, exhilarating competition, live entertainment, and family fun activities.

The Tour of Alberta offers partners unique opportunities to reach audiences across Alberta, throughout Canada and around the world; and provides an exceptional environment for hosting and VIP experiences.


TOUR OF ALBERTA HIGHLIGHTS

Jasper

  • Canada’s largest professional, multi-stage, road race (International Cycling Union 2.1)
  • Some of world’s best pro-cyclists, including:
    • Ryder Hesjedal (CAN)
    • Peter Sagan (SLO)
    • Cadel Evans (AUS)
    • Tom Dumoulin (NED)
    • Bauke Mollema (NED)
    • Frank Schleck (LUX)
    • Rohan Dennis (AUS)
  • 13 – 15 Teams, 100 – 120 Cyclists
  • Festivals in all start and finish communities across Alberta
  • 150,000+ onsite spectators
  • $20+ million gross economic output

Tour of Alberta FanCYCLING INDUSTRY

  • Cycling is one of the top growing sports in North America and one of the largest sports in the world
  • Over 65 million active participants in cycling
  • More is spent on bikes than golf, tennis, skiing & snowboarding combined
  • There are twice as many bikes in the world as cars
  • $650 million is invested globally in cycling teams & events each year
  • Tour de France is the world’s largest annual sports event

MEDIA COVERAGE

  • 40+ million international television viewers from 160+ countries
  • 100+ national & international media on-site
  • 7,400+ Facebook followers
  • 7,300+ Twitter followers
  • $151+ million international media value (2014)
  • 16,800 news stories written (2014)

PARTNERSHIP OPPORTUNITIES – TAILOR MADE

The Tour of Alberta has a wealth of partnership assets and activations that can be customized to meet your specific goals and objectives. We look forward to creating a package tailor made for you!

CONTACT INFORMATION

Duane Vienneau
President & CEO
duanev@albertapeloton.ca
587-523-0285